As the battle for social media domination continues Twitter puts a foot forward with some new developments worth a look at. Last week Twitter made a genius play and streamed Wimbledon live leaving the Twittersphere to speculate on what live sports will look like on Twitter TV. Twitter wants to get into live sports streaming space , which is why the company paid the NFL $10 million for the rights to stream some of the league’s Thursday Night Football games later this fall.
Here’s Twitter’s full statement on the Wimbledon stream:
“Twitter is increasingly a place where people can find live streaming video, and that includes exciting sporting events like Wimbledon. This livestream is an extremely early and incomplete test experience, and we’ll be making lots of improvements before we launch it in its final form.”
Twitter declined to comment on any and all terms of the Wimbledon deal. That means we don’t know how much Twitter paid for the streaming rights, or if it is selling ads alongside the video feed. (Twitter will sell ads alongside the NFL games this fall, and is hoping to make some good money on the ad packages it’s selling.)
Twitter worked with both Wimbledon and ESPN to make this happen. ESPN bought exclusive TV rights for Wimbledon back in 2011, and the stream on Twitter includes a mix of content from Wimbledon and ESPN.
Eventually Twitter would like more deals like this. “We’re not just talking to the leagues, we’re also talking to the broadcast partners of the leagues and the cable network partners of the leagues,” Twitter CFO Anthony Noto told Recode back in April.
Whether or not Twitter secures those rights is another question, but showing existing rights holders that it can put together a strong viewing experience should help.